Cognella, Inc. is passionate about great course materials.

Since our founding, we have been focused on creating relevant, cost-effective materials that professors are proud to use, and that students love to read. In today’s climate of larger, one-size-fits-all publications, we focus on what’s best for the professors and their students.

Cognella Academic Publishing publishes nationally-marketed academic texts covering a wide variety of courses and disciplines. With our focus on working with instructors who have an independent voice, we have rapidly grown to become a national publisher, releasing hundreds of new titles each year. Learn more about our titles, and the authors behind them at

University Readers Custom has been a national leader in academic custom publishing. With over 20 years’ experience, we have produced course packs and custom textbooks for thousands of professors and over a million students at over 650 institutions nationwide. With our online library of content and one-on-one consultations, we make it easy for professors to produce custom materials. More at

Our Management Team is dedicated to creating a great brand.

Cognella is redefining academic publishing by providing teacher-driven, student-centric higher education course materials. Our Management team is dedicated to creating a great brand and building strong relationships with our partners - professors, students, bookstores, publishers, and vendors.

Bassim Hamadeh, CEO & Founder

Bassim started Cognella/University Readers in 1992 while a student at UCSD, continuing to run the company part-time before devoting full-time efforts in 2005. Under Bassim’s leadership, Cognella has transformed itself from a local, print-only course pack company, into a national print and digital e-commerce publishing service.  Prior to Cognella, Bassim worked as a Structural Engineer at a large San Diego-based architectural design firm.  Bassim holds a B.S. in Structural Engineering from the University of California, San Diego and an M.B.A. from Stanford Business School. In his spare time, Bassim enjoys being with his wife and three small children, cooking, shopping at local farmers’ markets, reading, and generally staying healthy and active.

Dave Wilson, Vice President of Technology

Dave started at Cognella in early 2008 in the role of Software Engineering Manager, and since has overseen the company’s transformative development initiatives. Dave has worked with a variety of development technologies and processes at previous software companies in roles such as Product Engineering Manager, Operations Manager, and several programming positions. Dave holds a B.Sc. in Computer Science from the University of British Columbia. When not cranking out code alongside his colleagues, Dave enjoys spending time with his wife, Jody, and newborn son, James, and staying active by cycling, hiking, and running.

Dmitry Shpak, Vice President of Operations

Dmitry is responsible for commercial and internal operations, processes, and analytics, along with distribution, procurement, and customer service for Cognella. Prior to joining Cognella in 2013, Dmitry spent seven years in various supply chain roles at DJO Global, the largest nonsurgical orthopedic rehabilitation device company in the United States. In his most recent position, Manager of Global Consignment, he led process improvement and operational excellence programs for several business units in the US and Europe. Dmitry holds a BS in Economics from University of Management and Business, Minsk, Belarus, and an MBA with a concentration in Finance from San Diego State University. He is also certified as a Six Sigma Green Belt and Kaizen Facilitator.

Ryan Bailey, Vice President of Finance & Administration

Ryan Bailey joined Cognella in 2016 to support business growth through hands-on leadership in the areas of accounting, finance, administration, and general management. Ryan established his strong foundation in accounting and financial reporting while auditing small to mid-sized private companies, and implemented administrative and management strategies at a private information technology firm and at a public transit agency which produced sustainable growth and financial stability. Ryan earned a B.A. in accounting from Sam Houston State University, and is a licensed certified public accountant (CPA). Ryan enjoys exploring new travel destinations with his wife and two children, and will always have a place in his heart for the game of baseball.

Sean Nakamura, Director of IT Operations

As one of the company’s first team members, Sean started at Cognella in March of 2003 as an E-commerce Web Developer where he built and managed the e-commerce and fulfillment operations from the ground up.  Sean’s entrepreneurial spirit and diverse technical background have fueled nearly a decade of developing and managing a variety of business and technology processes for nearly every role in our company’s operation. As Director of IT Operations, he currently focuses his energy working on new technology initiatives while maintaining responsibility for the company’s IT infrastructure. Sean holds a unique interdisciplinary bachelor’s degree in Computer Science & Engineering, Arts, and Music (ICAM) from the University of California, San Diego. Sean is an ultramarathon runner who enjoys competing in 100-mile mountain races. In 2014, he finished the Tahoe 200 Endurance Run, the first ever 200-mile single-loop race in the United States.

Kassie Graves, Director of Acquisitions

Kassie Graves joined Cognella in 2015 as our Director of Acquisitions, where she manages our outside and specialist acquisitions editors. Kassie brings a wealth of publishing and marketing experience to Cognella with over 20 years in the publishing and marketing industries. Prior to joining Cognella, Kassie served as Associate Director, Publisher and Acquisitions Editor for SAGE Publications, where she managed Acquisitions editors in the area of Business Management, Research Methods and Education and simultaneously signed and developed books as a leading editor in Social Work and Counseling. She currently holds a B.A. in Journalism from California State University Northridge and an M.B.A. from California Lutheran University.

Mike Simpson, Director of Business Development

Mike leads our business development and publisher partner initiatives. Prior to joining the company, Mike spent years at Pearson/Addison Wesley Longman/Benjamin Cummings in sales management and market development roles. He also co-founded and managed a higher education division for an independent mathematics and statistics K-12 publisher. Mike holds a B.S. (History, Political Science, Religion Studies) from Western Michigan University and M.S. (Instructional Systems Technology) from Indiana University. Off hours, Mike loves film, cooking, gardening (landscape and bonsai), motorcycling, various gym and outdoor fitness pursuits, hiking and adventure travel.

Natalie Piccotti, Senior Marketing Manager

Natalie joined Cognella in 2013, leading brand management, product marketing, marketing communications, creative design, and project management. Most recently, Natalie spent five years managing global product and field marketing for publishing industry leader Bowker. Prior to joining Bowker, Natalie worked for Pfizer Global Research and Development as a business operations manager. Natalie has a BA from Michigan State University, an MA from Wayne State University and an MBA with a concentration in Marketing from the University of Michigan Ross School of Business. Natalie is an avid reader and she enjoys spending lots of time outdoors with her husband and two young daughters.

Jamie Giganti, Senior Managing Editor

Jamie joined Cognella in 2009 as a project editor, overseeing the editing and publication of Cognella textbooks in a variety of subject fields. As managing editor, Jamie focuses on team training, client communication, and performance analysis, while continuing to guide the development of textbooks alongside other project editors. Before joining Cognella, she worked with the Journal of International Affairs as a freelance copyeditor and proofreader, and with the publication division of the Initiative for Policy Dialogue. Jamie earned dual BA degrees from Emory University in Russian Language and Literature and Dance and Movement Studies. She also holds a Master of International Affairs from SIPA at Columbia University. Jamie loves everything to do with grammar, words, and books, which is how she came to be in the publishing field. She has lived in many areas of the country, including the Southeast, Midwest, Northeast, and West Coast.

Sara Anderson, Senior Manager of Operations

Sara comes to Cognella from Houghton Mifflin Harcourt, where she managed planning for the Trade division. Prior to working at HMH, she was Operations Manager at Harvard University Press and has also worked as an Editorial Assistant at HUP and McGraw-Hill. She has a BA in English Literature from Washington University in St Louis and an MBA in Supply Chain Management from Northeastern University. She moved to San Diego from Boston with her husband and their 16-lb cat Sonny. In her free time, she enjoys reading, hiking, and playing bridge.

Natalie Lakosil, Senior Licensing Manager

Natalie leads the licensing team and subsidiary rights efforts for Cognella. Prior to joining the company in 2010, Natalie spent nearly four years at the Sandra Dijkstra Literary Agency handling permissions and working under the contracts and subsidiary rights managers, and had a brief dabble writing author profiles and book reviews for the San Diego Union Tribune. Natalie holds a BA from the University of California, San Diego in Literature/Writing, and off-hours enjoys reading, dinner parties with friends, and spending time with her husband and two beautiful cat children.

Rose Tawy, Acquisitions Manager

Rose leads the custom publishing team for Cognella, collaborating with faculty to publish content tailored to student needs in the print, digital, and online learning environments. With a B.A. in English and Political Science from the University of California, Santa Barbara, Rose continued on to a M.A. program in Literature and graduate certificate in Community College Teaching at San Diego State University. In addition to her studies, she has worked in higher education in instruction, curriculum design, student affairs and administrative services, and in publishing as a writer, reviewer, and acquisitions editor. In her free time, Rose works with a local community group to promote literacy for at-risk youth, and enjoys reading, cooking, and traveling with her husband.